Digital Communication

This is ONE Opinion – You should DEFINITELY get more

It’s been happening gradually for more than two decades and, unless you were really paying attention, you probably didn’t notice it. I know I didn’t until recently. I’m talking about the trend of telecommunications mergers set off by the 1996 Telecommunications Act. This little piece of legislation made it possible for a single media company to control previously unheard of numbers of media licenses. Under these rules, one company, for example, could control most of the media outlets in a given area.

“What’s the big deal?,” you say.

“It’s called capitalism,” you say.

And you’re right.

It is the way businesses in our country function. They’re in the telecommunications business to make money and, if there is a way to make more money, these companies owe it to their shareholders to do so.

I’m not saying there is anything wrong with that approach.

I am, however, saying that there are some subtle, yet significant, drawbacks to the proliferation of recent telecommunications mergers.

Perhaps the most insidious of these is the decline in female and minority ownership of media companies.

As a few companies, mostly led by white males, amass vast media holdings, more and more small media companies, many led by people in the “other than white male” demographic are being pushed out.

This is a problem both socially and culturally.

Why?

Because the fewer viewpoints we are exposed to, the narrower our thinking becomes. Our nation was not built through mass agreement or homogenization. We cannot afford to go down this path.

Diversity matters in all areas and ownership of media properties is no different.

Even if you’re not currently in school, try to think back to when you were. Now, imagine you’re writing a paper. Would you feel comfortable turning it in knowing you’d based it on one source? Likely not.

You’d want a wide variety of sources and you’d want the ability to, after looking at varied viewpoints, form your own opinion.

You should expect the same in life. However, if certain demographics are removed from the mass media equation, we are going to hear from only one voice and that is something we cannot afford.

As I said earlier, I don’t blame the companies amassing these holdings and pushing others out. They’re simply doing what they should do. This wouldn’t be possible, however, if government regulations prohibiting this sort of business weren’t removed.

Competition and diversity made this country what it is and competition and diversity should continue to play a role in the telecommunications arena. This can only happen if diverse media companies are allowed to get in the game.

Without the support of our government, specifically the FCC, however, they won’t be able to compete with the bottomless pockets of the bigger telecommunications conglomerates.

Our culture needs diversity in media. If the trend toward consolidation continues, we could, in a worst-case scenario, end up with one giant media company only providing content they approve of. There would be no debate. There would be one viewpoint. One voice. To me, this is unacceptable.

Digital Communication

The More You Know: An Open Letter to a College Freshman

Dear college freshman (I’m sorry I don’t remember your name),

college

Congratulations! You’re almost done with your first year of school. You should be very proud of what you’ve accomplished so far, but there is much more to come. My advice to you is to enjoy every minute of your time in college, because soon you’ll join me out here in the real world and I, as a fellow member of society, have certain expectations for you.

I expect you to contribute to society in some form or fashion and in order to do that ­­— to (productively) take part in the ever-evolving national and global dialogue — you need to be media literate.

I know what you’re thinking.

“I’m already media literate,” you’re saying to yourself. “I totally understand the media.”

Do you really though?

Being media literate requires far more than a simple understanding of the various forms of media. I know you are far more technologically capable than I ever will be, but, to be truly media literate, you must not only understand the nature of media, but also how and why those producing the content conveyed via the media you know so well develop their messages. You are going to have to dig beneath the surface and look beyond what you see in your Facebook and Twitter feeds.

In other words, and I know this may be bad news, but your research days are not done when you leave college.

Here’s another tip: You can’t believe everything you see or hear.

I know. You already know that. But…think about it. How often have you seen something online, from one of your friends for example, and simply taken it at face value? I’d guess more than you’d like to admit.

If you expect to be able to offer intelligent commentary on the issues you see or hear about through the media, you have to have an understanding of all sides of the issue. You have to understand the motive behind the message. This may mean expanding your worldview. This can be uncomfortable, but it is necessary if you want to become truly media literate — as you should.

So, how do you do it? How do you ensure you’re media literate?

The answer is actually pretty simple. You work at it. You apply a basic process to what you see or hear and, through that process, you gain the competency and knowledge you need to achieve media literacy.

If you haven’t already learned about this process, you soon will. Here it is:

giphy5

  1. Description: Pay attention, take notes and research the issue.
  2. Analysis: Focus on the patterns you notice in the previous phase and, shocker, analyze them.
  3. Interpretation: (This is hard) Asking yourself the question, “What does this mean?” when looking at your findings.
  4. Evaluation: This is where you reflect on what you’ve found before moving on to:
  5. Engagement: This is where you take an action based on your findings. This is where you become the productive member of society that I have no doubt you will become.

I expect it.

Enjoy the rest of school and I’ll see you in the real world.

Best,

Eric